Restaurants
Company: Negi & Nori
Industry: Restaurant & Food Service
Project Duration: June 2024 – May 2025
Target Market: United Kingdom
Negi & Nori is a UK-based restaurant brand focused on delivering authentic, flavorful dishes. Despite offering quality food, their online visibility and customer reach were limited. To overcome this, a strategic SEO campaign was launched to strengthen their digital presence, attract local customers, and drive sustainable organic growth.
To boost Negi & Nori’s online visibility, a comprehensive SEO strategy was implemented:
✅ SEO Audit & Fixes: Identified and resolved technical errors.
✅ Technical SEO Optimization: Improved website structure, speed, and mobile usability.
✅ Content Optimization: Meta titles, meta descriptions, and duplicate content were refined.
✅ Keyword Research & Targeting: Focused on restaurant, food delivery, and local dining queries.
✅ Food Category Page Optimization: Added unique content to strengthen topical relevance.
✅ Content Marketing: Published 8 high-quality blog posts every month about Negi & Nori food.
✅ Reporting & Tracking: Weekly performance tracking and monthly SEO reports.
✅ Local SEO (GMB): Optimized Google Business Profile with 30–40 monthly posts, review monitoring, and responses.
✅ Backlinks & Citations: Created 80–90 high DA backlinks per month plus local citations.
📉 Before SEO (June 2024):
Total Impressions: 4.06K
Total Clicks: 292
Monthly Organic Traffic (GA4): 400
📈 After 12 Months (May 2025):
Total Impressions: 523K
Total Clicks: 3.59K
Organic Keywords: 5.5K
Organic Traffic: 8.2K (Ahrefs)
Backlinks: 1.1K
Monthly Organic Traffic (GA4): 4,216
Traffic Growth (Search Console): +12781.77%
Organic Traffic Growth: +954%
Click Growth ( GA4): From 292 → 3,590
Impression Growth: From 4.06K → 523K
To measure growth from an SEO perspective, Ahrefs data was tracked consistently throughout the campaign.
Organic Keywords: 5.5K
Organic Traffic: 8.2K
Backlinks: 1.1K
A structured SEO audit and technical fixes laid a strong foundation.
Consistent blogging and category content helped target long-tail keywords.
Local SEO & GMB optimization boosted visibility among nearby customers.
Strong backlink building enhanced domain authority and search rankings.
Within just one year, Negi & Nori transformed from having a minimal digital footprint to becoming a strong online presence in the UK restaurant industry. Through a mix of technical SEO, content strategy, local SEO, and authority building, the restaurant not only attracted more website visitors but also created lasting visibility to drive customer engagement and growth.
The SEO project for Negi & Nori was designed to enhance the restaurant’s digital presence, improve local search visibility, and drive more organic traffic from the United Kingdom. The scope covered:
Conducting a full SEO audit and resolving technical errors.
Optimizing website structure, speed, and mobile usability.
Creating and optimizing meta titles, meta descriptions, and category content.
Performing keyword research & competitor analysis for restaurant and food-related terms.
Publishing 8 high-quality blog posts per month to capture long-tail keywords and build topical authority.
Executing Google Business Profile (GMB) optimization with 30–40 monthly posts, review monitoring, and responses.
Building local citations and generating 80–90 high DA backlinks per month.
Tracking keyword rankings, impressions, clicks, and traffic.
Providing weekly performance reports and detailed monthly SEO reports.
As the SEO Specialist & Project Lead, I was responsible for:
Planning and executing the overall SEO strategy for Negi & Nori.
Performing the technical SEO audit and implementing required fixes.
Optimizing on-page SEO elements (meta tags, headings, internal linking, content).
Researching and targeting high-value keywords relevant to the restaurant industry in the UK.
Creating content briefs and ensuring category pages & blogs were optimized for SEO.
Managing local SEO campaigns, including GMB optimization and customer review engagement.
Overseeing backlink acquisition & citation building to boost domain authority.
Monitoring performance with Google Search Console, GA4, and Ahrefs.
Preparing and delivering weekly and monthly SEO performance reports to track progress.
